Menacing Christmas Reese’s Cup

The pitch for this Christmas season advertisement requested an orchestral score that turned dark half through the video, expressing a “menacing nature” for the Reese’s Cup. The music begins with a whimsical innocence, using bells and a glockenspiel to emphasis the Christmas season aesthetic. Half way through the video the score descends from a major key into a minor key to create the menacing feel that the pitch called for.