How to Defeat PragerU: The Gravel Institute

I have the privilege of being the in-house composer for the leftist think tank, The Gravel Institute. The institute was formed with a mission to create short form, entertaining, cutting edge videos to educate people on leftist political ideas. Above is the launch video, which captured over 2 million views on Twitter and grew the YouTube channel subscribers from 6K to over 35K in the first 48 hours after its release!

For the artistic direction I chose synth and drum samples to create a modern and lush sonic backdrop. The pacing of the music was designed to create a sense of urgency-a call to action- while offering a sense of confidence that by working together, we can accomplish our goals.